Pigi Čaj
lettering
in coordination with Komplot Advertising

Brushy remake of existing tea package lettering with quite non-sense reference to chinese calligraphy as the Pekoe Golden (PIGI) tea comes from Indonesia.

Letters have rather squarish proportions (except 'I's to keep widths of both words the same) and distinctive individual strokes to resemble the chinese logographs. And for closelookers, there is a hidden smile too.


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pigi_lettering
pigi_oldold lettering pigi_new_3d